WHAT MAKES YOUR HOME SELL?
It all begins with Marketing
Marketing your home is easier said than done, but there are a series of steps you can take to give your home the best chances of selling. Good marketing will attract more buyers and yield higher sales prices for your home.
Internet: With more and more buyers looking to the internet for their new home, having an online presence and a variety of high-quality pictures, professional video packages, 3D interactive floor plan & virtual staging are just some of the tools can be used, and are now more important than ever. Buyers are very visual; make sure to get the best marketing tools available for photographs of the front of your house, its exterior and interior.
Virtual tours: This is an awesome new way to market your home. And no, they’re not just for showcasing million-dollar mansions. Every home should take advantage of a virtual tour, giving potential buyers a more detailed walkthrough of your home.
Signage: An old marketing tool that will never go out of style. Signs are a free form of advertising and will encourage potential buyers to pick up the phone and call today. A good “For Sale” sign will produce more calls and generate more leads.
Print: As buyers transition to the internet for home buying, tradition print advertising is still considered a valuable marketing tool. Many buyers will come from just listed postcards or direct printed marketing and it’s important that your home is advertised to as many buyers as possible.
Circle Prospect: As the market is shifting into a buyer’s market and the prices are still high, bringing qualified buyers to your doorstep is harder than ever. Good Real Estate agents will make personal phone calls to fellow realtors in the area, and to potential buyers in the brokerage's data base. Many buyers are found from direct prospecting in the right place.
Pricing your home right
If you want your home to sell fast and for the best price, make sure to price it right. Determining the “right” value of your home may sound like a difficult task, but it doesn’t have to be.
Often, an agent will recommend a selling price and the seller will disagree – thinking their home is worth more. It’s important to work with an agent you can trust and to follow their advice with confidence. If they’re experience, then they probably know what they’re doing.
Struggling to price your home? Here are a couple pricing strategies to consider
Comparative Market Analysis: Ask your BC Prime Realty agent for a free comparative market analysis. With this strategy, an agent will gather date on the recently sold homes in your area and price range. They will use this data to give you an accurate price for your home.
Pricing it just below: Buyers are drawn to houses that are priced just below a rounded number. For instance, if you think your price should be listed at 300,000 then you should price it at 299,000. Sellers who engage in this strategy will sell their house for 2.5% to 3% more.
Staging your home
This is one of the most commonly overlooked steps in selling a house. When you stage your home, you must detach yourself from it emotionally and physically. Here are a few ways to stage your home so it entices the most buyers.
De-personalize: Put away all your family photos and heirlooms. Buyers will only be distracted by your personal artifacts. After all, you want them to imagine themselves living inside the home.
De-clutter: It’s amazing how much unneeded “junk” can accrue inside seller’s homes. Remove books from bookcases, clean off the kitchen counters, and stow away all unnecessary clutter.
Bedroom closets and kitchen cabinets: For some reason, buyers will often peek inside closets and cabinet doors. Make sure all items inside these spaces are neatly organized and in great condition.
Curb Appeal: This is a buyers first real impression of your house before they step inside. Make sure your house looks clean and welcoming from the outside. If a buyer doesn’t like what they see from the curb, chances are they won’t take a step inside.
BC Prime Realty offers a FREE STAGING PACKAGE for home sellers. Check it out here to learn how you can better stage your home and get the most out of your listing.